At Fierce, we take immense pride in being a trusted name that stands for quality, reliability, and innovation in coolers, home appliances, and industrial ventilation solutions. Since our establishment in 2002 as a grill manufacturer in Hisar, Haryana, we have continuously evolved to become a leading brand in India’s cooling and ventilation industry.

Over the years, Fierce has expanded its operations and now delivers over 30,000 air coolers every year, along with complete industrial ventilation and cooling systems across more than 10 states. This remarkable journey has been built on the trust of our customers, the commitment of our trade partners, and the dedication of our skilled workforce.

With two decades of experience, a motivated team, and customer-focused leadership, Fierce has earned a strong market presence and a reputation for excellence. Our robust distribution network ensures that our high-quality products reach customers efficiently and effectively, no matter where they are.

Guided by our core philosophy of “Customer First”, we are dedicated to delivering premium-quality products at affordable prices. For our dealers and distributors, Fierce is not just a brand but a reliable business ally, committed to protecting their interests and helping them thrive in a competitive market.

As we look ahead, Fierce continues to focus on innovation, product development, and service excellence. Our vision is to strengthen relationships with our customers and partners while providing the best-in-class cooling, home appliance, and industrial ventilation solutions that make everyday life more comfortable and efficient.